Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing

        Keith Dawson's Analyst Perspectives

        << Back to Blog Index

        Reltio Earns Marketing Digital Innovation Award for 2021

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

        VR_14th_Annual_Digital_Innovation_Award_Logo_Winner (1)Ventana Research has awarded Reltio Identity 360 its prestigious 2021 Marketing Digital Innovation Award. This award is given to the vendor that best exemplifies innovation and change for Marketing teams in support of an organization’s ability to maximize its people, processes, information and technology. All finalists in the areas of Marketing expertise were considered for this award.

        The demand for more identity resolution tools has rapidly become a priority for every organization that seeks to develop a personalized approach to marketing communications. Marketers are often under pressure to spearhead technology investments that better align marketing experiences with their brand and optimize consumer demand for products and services. This challenge is frequently heightened by a lack of centralized data related to customers and products that could help organizations meet operational and analytics needs. 

        Ventana Research selected Reltio for the 14th Annual Marketing Digital Innovation Award for its focus on consolidating and coordinating customer data to allow an organization to work with consistent – and reliable – customer profiles. Reltio’s Identify 360 brings together customer data from all sources, matches, removes duplicates, merges attributes to provide a single source of truth, and creates a universal identifier for the profile for operational and analytical applications.

        Reltio is a cloud-based provider of data tools, particularly a master data management platform that controls all data types in real time and at scale. For marketers, being able to organize and work with big data resources is essential to creating effective campaigns and targeting them to the right audiences. Reltio has been at the forefront of work to create centralized customer profiles that allow marketers to be precise with their segmentations and personalize their marketing communications more effectively.

        Reltio’s Identity 360 enables contextual, direct-to-consumer marketing and optimizes the business processes behind the scenes. By establishing control over the many data sources that contribute to a customer profile, Reltio makes marketers more efficient: Fewer resources are wasted on duplicate communications, for example. Prospects encounter a more seamless experience when they engage with marketing communications that are better tailored to their preferences. And it is easier for organizations to manage (and measure) customer loyalty and rewards programs with consistent data.

        If you have not examined the rationale behind using MDM to organize customer profile data, Reltio’s Identity 360 would be well worth your time. Congratulations, Reltio, for your continued innovation.


        Keith Dawson


        Keith Dawson
        Director of Research, Customer Experience

        Keith Dawson leads the software research and advisory in the Customer Experience (CX) expertise at Ventana Research, now part of ISG, covering applications that facilitate engagement to optimize customer-facing processes. His coverage areas include agent management, contact center, customer experience management, field service, intelligent self-service, voice of the customer and related software to support customer experiences.


        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to

        View Policy

        Subscribe to Email Updates

        Analyst Perspectives Archive

        See All