Keith Dawson's Analyst Perspectives

Why Intelligent Self-Service Is the Tip of the Spear for CX

Posted by Keith Dawson on Mar 29, 2023 3:00:00 AM

Organizations looking to improve the customer experience and contact center operations should closely examine the processes at work in the front-end self-service environment. Technology advancements are converging at this gateway, including artificial intelligence, chatbots and knowledge management. The front end of the customer interaction offers a greater opportunity for customer engagement than most organizations realize.

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Topics: Customer Experience, Self-service, Contact Center, Knowledge Management, Chatbots, agent management, Intelligent Self-Service, Conversational AI

The 2023 Market Agenda for CX: Analytics Takes Center Stage

Posted by Keith Dawson on Jan 12, 2023 3:00:00 AM

Ventana Research recently announced its Market Agenda in the expertise area of Customer Experience. CX has emerged as a way for organizations to demonstrate value and stand out in the marketplace. The technology underlying modern CX is transitioning from tools that are based on communication to those centered on data analysis and process automation. This allows organizations to build great experiences and reap the benefits in customer loyalty and value. It also forces companies to reckon with the complexity and disruption that technologies like artificial intelligence and automation bring to an organization.

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Topics: Customer Experience, Voice of the Customer, CEM, Self-service, Analytics, Contact Center, AI and Machine Learning, agent management, Customer Experience Management, Field Service